Consulting at a Finnish growth consultancy built around commercial impact, helping enterprise commerce teams turn strategy into shipped growth.
Digital consulting / Helsinki and the Nordics
Digital commerce consulting in Helsinki, from the growth case to production.
Senior consulting for commerce and digital teams that need clearer decisions and work that actually ships. I combine commercial thinking, technical depth, and delivery discipline — the strategy and the hands that build it.
Based in
Helsinki, Finland
Serving
Helsinki, Espoo, Vantaa, the Nordics
Role
Senior Consultant, Columbia Road
Ways of working
Remote-first, on site when it earns it
From the commercial question to the shipped change.
Strategy only counts when it reaches the customer. Most of it never does.
01
Commercial discovery
Find the levers that matter: acquisition, conversion, retention, performance, and operational speed — before anyone argues about technology.
See the service02
Roadmap to revenue
Translate ambition into a practical technical roadmap with measurable business outcomes and a sequence a team can actually execute.
See the service03
Experiment delivery
Move from hypothesis to production with fast feedback loops and clean engineering, instead of a backlog of untested opinions.
See the service04
Stakeholder clarity
Bridge business, design, and engineering so decisions get made and the work leaves the roadmap.
See the serviceWork that has already survived production.
Named clients and real numbers, because a consulting page without evidence is just an opinion.
Finnish housing and real estate platforms — HubSpot CMS builds, Azure services, and conversational AI delivered through Columbia Road from discovery to production.
Frontend, full stack, ecommerce, CMS, cloud, and growth consulting — so the roadmap is written by someone who has to build it.
Local context
Consulting inside the Finnish market
Helsinki has no shortage of digital strategy. What is scarcer is a consultant who writes the roadmap and can then open the editor and build the first slice of it.
Working at Columbia Road means Finnish market conditions are the default context: Nordic procurement, Finnish-language customer journeys, and stakeholder groups that expect evidence rather than ambition.
Engagements run across Helsinki, Espoo, Vantaa, and the wider Nordics.
The difference
Consultant and engineer, not one or the other
Pure strategy consultants produce roadmaps that engineering quietly renegotiates. Pure engineers build precisely what was asked for, including the wrong thing.
The value is in holding both: a commercial case that survives contact with the codebase, and technical choices that can be defended in a board conversation.
That is the whole job — shaping the problem, choosing the technical path, and staying until it moves a number.
Three steps, no mystery.
The same shape every engagement takes, whatever the starting point.
Map the opportunity
Understand the customer journey, platform constraints, data signals, and commercial goals.
Prioritise the build
Choose the work with the strongest path to measurable growth, and say plainly what is not worth doing.
Ship and learn
Deliver production changes with the team, measure the impact, and iterate on what the data says.
Questions
Before you send the first email.
What does a digital commerce consultant in Helsinki do?
Shapes the commercial problem, chooses the technical path, and helps the team deliver digital experiences that move business metrics. In practice that means discovery, a prioritised roadmap, and hands-on delivery of the highest-value work rather than a handover document.
Is this strategy work or delivery work?
Both, deliberately. The roadmap is written by the person who will help build it, which is what stops it becoming a document that engineering has to renegotiate later.
What size of organisation is this for?
Enterprise and scale-up commerce, retail, FMCG, and real-estate teams operating real customer journeys — organisations where a conversion or performance change is worth measurable money.
How long is a typical engagement?
Three to six months for most delivery work, with focused audits and scoping sprints available when the decision is still unclear.
Do you work in Finnish?
Working language is English, which is standard across Finnish product and engineering teams. Finnish-language customer journeys and content are part of the delivery context, including on Finnish housing and real-estate platforms.
How do we start?
Send the metric you want to move, the current pain, and any deadline. You get an honest read on fit, scope, and the next useful step within one working day.
Tell me what needs to move.
A short note with the metric, the current pain, and the deadline is enough for a useful first answer.